Cowbell Brewing

Row of cowbell beer cans Row of cowbell beer cans


Cowbell Brewing

NOTE: Artwork, website and media for Cowbell was executed by Arcane.

Cowbell Brewing Co. Logo

Robin worked on this brand from start to finish, from creating the company brand name, tag line, all the beer varietals names and stories, as well as directing all creative for the packaging and brand collateral. Located in small rural town in Ontario, this craft brewer had to bring people both to the destination brewery and to liquor stores. In just 40 stores to start, demand meant they were in 844 stores in their first year and exceeded their visitor projections at the brewery in the first three months.

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