Robin rebranded this alternative health care business based in the US with a shortened name and a new brand position of the ‘5 essentials of health with chiropractic at the core.’ Robin acted as Creative Director for the application of the brand identity to packaging for their supplement product line, and corporate communication materials including office signage.
“I’ve worked with Robin twice over the years - once for my personal business and for the rebrand of MaxLiving. Her leadership and expertise made our transformation both exciting and perfectly suited to our business strategy. MaxLiving doctors were thrilled with the visuals and colour palette of the rebrand executed by Arcane under Robin’s leadership. It has given us new energy and direction.”
Dr. Benjamin Hardick
MaxLiving, Board of Directors