Robin is skilled at finding the client’s core purpose through her investigative process and interpreting that into new visual and verbal expressions. She has worked with hundreds of brands over her 30-year career from national corporations like Labatt Brewing and Chrysler, to international consumer brands like Jolly Jumper and 3M, to entrepreneurial startups. Over the past few years she has amassed a specialist expertise in craft beer having branded Forked River, Cowbell Brewing, Equals Brewing and rebranded Big Rock Brewery.
A former entrepreneur, Robin founded the brand boutique Honey Design in 1989. In 2014, she merged with Arcane and helped to build a creative team that integrated brand with digital practices. While continuing to consult with the Arcane team on branding initiatives where needed, Robin has evolved to the next stage of her career, as an independent brand and creative consultant.
Robin's work has been featured in international publications and has been awarded local, national and international recognition for excellence in design and strategy. Robin is an author of a primer on branding for business –The Beebrand Manifesto, A Quest for Authenticity and many articles on branding.
A graduate of the Richard Ivey School of Business's Strategic Marketing Program, and Sheridan College’s advertising program, Robin is a frequent speaker on branding and has appeared at Design Thinkers and various RGD events for students and practitioners alike, as well as client-focused events throughout Canada and the U.S.
Brand Naming – Why you need a one-two punch.
Brand Naming – Coin something new.
What's Your Logo Saying?
A House of Brands or a Branded House?
The BeeBrand Manifesto, available on Amazon.
Creative Direction 2017, Toronto – What Creative Directors Know
RGD Moderator 2017, Webinar, Feminism in Design
RGD Design Thinkers 2017, Toronto – The Art & Science of Brand Naming
MacKay CEO Forums 2017 – The Authenticity Gap; How to manage your brand in a digital world.
MaxLiving Conference 2017 Florida, U.S. – Brand Launch
Master Pools Conference North Carolina, U.S. – Brand Launch
Epicurean Seasons Arizona, U.S. – Brand Launch
Brand workshops ‘Find Your Brand Position’ for a variety of industries from insurance, B2B professional services, consumer products, etc.