Convertus
Brand Naming | Brand Strategy | Brand Identity
Convertus is a new Canadian organic recycling company whose sister company in the Netherlands added complexity to the brand development. A North America-wide market also made finding a name a challenge.
Convertus as a name, encapsulates the company’s ability to convert waste into resources thereby contributing to the circular economy. Europe has a much more advanced industry and with the sister company adopting the brand identity, this has enabled the representation of a truly global brand. Convertus signifies both their advantage and their business philosophy for their North American customers with the tagline Closing the Loop for a Better Future.
“After a merger between our two companies, Robin was able to skillfully navigate through the unique challenges of many differing opinions to develop a new brand that the team embraced. Robin is knowledgeable, personable, and passionate about her work. I would recommend her to anyone looking for branding development, strategy, or insight.”
– Ann-Marie Cooper, Communications