This US-based chiropractic-based health system and product line needed to rebrand in order to distance themselves from their past company name that was out of step with the times, while keeping any positive brand equity intact.
The new name was a contraction of their former Maximized Living name. The brand had to work on multiple levels, serving both B2B and B2C audiences across the USA and Canada. This involved redesigning everything including product packaging, promotional goods, uniforms, office interiors, environmental signage and all marketing materials.
“I was embarrassed to use our previous brand. It made us look unprofessional. This looks like the positive lifestyle brand that supports what I tell my patients and that I can grow my business with.”
– MaxLiving Franchisee
NOTE: Creative work was executed by Arcane