Cowbell was a dream client in a dream category. Finding a name was no easy task with craft beer being the most competitive trademark category in North America. The name was just the beginning of building this brand in an authentic and unique way, aptly summed up by the tagline, Craft Beer That Rings True.
Robin worked on this brand from start to finish, from creating the brand name, tag line, all the beer varietal names and stories, as well as directing all creative for the packaging and brand collateral. Located in small rural town in Ontario, this craft brewer had to bring people both to the destination brewery and to liquor stores. The town has been transformed as the brewery has become a Canadian destination under the leadership of the Sparling family and the incredible Cowbell team.
“The brand for Cowbell has been instrumental in our start-up success. The name and the logo connect with people and elicit ‘more Cowbell!’ comments wherever we go with our beer. The brand enjoyed early acceptance, significantly bolstered by the strength of the packaging and our story. We couldn’t have done this without a solid, authentic brand and the creative work by Arcane, led by Robin Honey.”
— Founder & CEO of Cowbell Brewing Co. Steven Sparling
NOTE: Artwork, website and media for Cowbell was executed by Arcane.