This Arizona-based client needed to find a new brand name and identity that represented the evolution of their business that had significantly changed since their inception.
While business-to-business is their category as a wholesaler and distributor, they also find their customers at farmers markets and small entrepreneurial shops, so the brand needed to be approachable and unique.
Navigreat and the tagline Finding New Taste Territories worked for the audiences of both foodpreneurs and food retailers. The illustrated food map helped bring whimsy and direction, clearly delineating their brand position while highlighting their products.
“We wanted to avoid any trademark problems as well as distinguish ourselves as unique & we have several different audiences; foodpreneurs; manufacturers; and retailers. The brand Robin created for us has worked equally well for all our customers and has the humour that breaks through the clutter.”
– Greg Bruni | President of Navigreat Fine Foods Co.