terrahotta.com
Terra Hotta Hot Sauce
Brand Naming | Brand identity | Package Design | Corporate Collateral
A local entrepreneur needed a hot name and brand identity for his small-batch made sauce.
The beautiful terracotta colour of the hot sauce inspired the play-on-words for a catchy name and a memorable logo. Abstract patterns of pineapple, garlic and peppers form the strata in the graphic to illustrate the tag line, bold layers of flavour. Purposefully designed for easy adaptation for future sauce recipes, and to be more ‘family friendly’ than some irreverent hot sauce labels, this has great shelf presence as well as the ability to grab attention online too.
